WHAT IS CONVERSION OPTIMIZATION?
Conversion Optimization is the "science and art"
of maximizing the percentage of store visitors,
website visitors and referrals that become
regular customers or repeat customers through
planned and ongoing quantitative marketing.
In order to optimize conversions, your business
needs to have a regimented and rigorous process
The "proof is in the pudding"! Making a
business case for Conversion Optimization is a
relatively simple process. It involves
calculating the actual or potential conversion
rate that an implemented plan produces.
Focus on long term
What is unimportant to
you may not be to your customers
Testing, Testing, Testing
Work with "what works"
The proven "7 Times"
What would a 10%, 20%, 50% or 150%
customer increase be worth to your
Let Tenable Marketing implement
and manage the process that creates your new
exploding customer base!